Setup Landingpage to Display Ad Campaign Keywords and Ad Visitor Location Using Google ValueTrack Parameters

WPDKI Pro facilitates the insertion of ad keywords and Ad visitor real locations into your landing pages directly from your Google ad campaigns. By leveraging Google ValueTrack parameters, you can dynamically display personalized content tailored to each visitor’s location and search intent. Here’s a step-by-step guide to getting started and optimizing your ad landing pages for better results.

1. How It Works

Sync Google Locations in WPDKI Pro
Go to WPDKI Pro > Sync Locations in your WordPress dashboard.
Click Sync Locations button to synchronize locations with Google.

👉 Why? This ensures the plugin can recognize and use physical and interest-based locations from Google Ads.

2. Setting Up Landing Pages

Before using dynamic keyword insertion, you need to ensure your landing pages are properly set up. For detailed steps on configuring your landing pages, follow this article: Setting Up the Landing Page

3. Shortcodes for Displaying Ad Visitor’s Information on Landingpage

WPDKI Pro provides shortcodes to display dynamic values on your landingpages. These shortcodes allow you to personalize content based on the Ad visitor’s searched keyword or physical/intrest location.

{location}: Displays the Ad visitor’s location.
{location target_type=City}: Display the Ad visitor’s city.
{location target_type=State}: Displays the Ad visitor’s state.
{location target_type=Country}: Displays the Ad visitor’s country.

Example:

<h1>Pet shops in {location}</h1>
<h3>Best places to visit in {location target_type=Country}</h3>

This will dynamically replace the shortcode with the location.

4. Setup Google Ads ValueTrack Parameters

For personalized landingpages, use Google Ads ValueTrack parameters in your URL or tracking template.

Recommended ValueTrack Parameters:

Keyword Tracking Template:

{lpurl}?dyn_keyword={keyword} 

Location Tracking Template:
Ad Visitor’s Physical Location

{lpurl}?location={loc_physical_ms}

Ad Visitor’s Interest Location

{lpurl}?location={loc_interest_ms}

Keyword & Location Tracking Template:

{lpurl}?dyn_keyword={keyword}&location={loc_physical_ms}

OR

{lpurl}?dyn_keyword={keyword}&location={loc_interest_ms}

For detailed documentation, visit Google’s official support page

5. Customize Dynamic Parameters for Final URL (if needed)

By default, WPDKI Pro uses location & dyn_keyword in its keyword settings. However, you can customize them to meet your campaign needs:

Steps to Customize:

• Navigate to Keyword Settings in WPDKI Pro.

• Replace dyn_keyword with a meaningful term like service.
• Update the location parameter to reflect geographic data, such as area.

Example: Default vs. Customized Tracking Template

Default URL for Google Ads Tracking Template:

{lpurl}?dyn_keyword={keyword}&location={loc_physical_ms}

Customized URL for Google Ads Tracking Template:

{lpurl}?service={keyword}&area={loc_physical_ms}

Need More Help?

Check these official guides for deeper insights:

• Google Ads ValueTrack Parameters Guide
• Full List of ValueTrack Parameters