by dki | May 26, 2025 | Ad Quality Score & Optimization
Are you tired of paying high costs per click (CPC) on your AdWords campaigns? Do you want to improve your conversion rates and ROI? If so, then you need to pay attention to your quality score. A higher Quality Score often results in lower cost-per-click (CPC), better...
by dki | May 24, 2025 | CPC Strategies & Bidding
Reducing Cost Per Click (CPC) is a crucial goal for businesses leveraging pay-per-click (PPC) advertising. Whether you’re running campaigns on Google Ads, Facebook Ads, or any other platform, lowering your CPC can lead to better ROI and more effective marketing...
by dki | Dec 11, 2023 | Ad Testing & A/B Experiments
Quality Score can be a valuable tool in identifying ways to improve your ads, keywords, and landing pages. You can think of Quality Score as a general indicator of which areas to focus on to improve ad quality, rather than a score to be optimized. This blog post...
by dki | Dec 7, 2023 | Ad Campaigns & Strategy
CPC stands for cost per click It’s a bidding model that means you pay a certain amount every time someone clicks on your ad. In essence, it serves as a billing method employed by companies to display their online ads across different platforms. Nevertheless, there is...