Are you tired of paying high costs per click (CPC) on your AdWords campaigns? Do you want to improve your conversion rates and ROI? If so, then you need to pay attention to your quality score. A higher Quality Score often results in lower cost-per-click (CPC), better ad positions, and a stronger return on investment (ROI).While many marketers know the basics of improving Quality Score—like enhancing ad relevance and using targeted keywords—there are a few lesser-known strategies that can make a big impact on your score and ultimately slash your CPC. In this blog post, we will discuss three unknown AdWords quality score tips that can help you slash your CPC.

1. Segment Ad Groups for Each Keyword

Segmenting your ads by keyword is crucial to improving your ad relevancy and quality score. By creating separate ad groups for each keyword, you can tailor your ad copy and landing pages to match the user’s intent. This will increase your click-through rate (CTR) and quality score, while decreasing your CPC.

A higher Quality Score and a more personalized user experience. Google loves relevance, and when your ad aligns seamlessly with the user’s query, your Quality Score gets a boost, leading to a potential drop in your CPC.

• Create Single Keyword Ad Groups: Use one keyword per ad group with customized ads and landing pages. For example, separate groups for “best running shoes” and “running shoes for men” ensure high relevance and boost Quality Score.
• Write Targeted Ad Copy: With single keyword ad groups match ad copy to the keyword’s intent. For “affordable running shoes,” mention affordability in the ad, increasing relevance, CTR, and Quality Score.
• Customize Landing Pages: Align landing pages with specific keyword intent. For “best lightweight running shoes,” direct users to a page focused on lightweight options, reinforcing relevance and improving Quality Score.

2. Use Phrase Matching to Identify Hidden Angles from Your Longtail Keywords

Longtail keywords are like the treasure trove of AdWords – often overlooked but holding immense potential. To uncover the hidden gems within your longtail keywords, employ the power of phrase matching. This involves strategically placing your longtail keywords within quotation marks to trigger more specific and relevant searches.

This can help you create highly targeted ads that are more likely to convert, which will improve your Quality Score and reduce your CPC. By doing so, you can identify unique angles and niches within your longtail keywords that might be hidden in broad match searches. This approach not only improves the relevance of your ads but also helps you discover untapped opportunities. The more relevant your ads are to the user’s query, the higher your Quality Score climbs, leading to a potential decrease in your CPC.

• Focus on High-Intent Keywords: Choose keywords with strong purchase intent for DKI. For example, targeting “best dog grooming kit” ensures you’re reaching users actively searching for products.
• Create Ad Variants: Group similar keywords in ad groups to optimize relevance. For fitness products, try keywords like “buy resistance bands,” “best resistance bands for home gym,” and “resistance band kits.”
• Set Fallback Text: Use fallback text to keep your ads professional if DKI can’t find a suitable keyword. This ensures consistent, polished ad copy.

3. Leverage All Data Available

Finally, don’t overlook the power of data. By leveraging all of the data available to you, you can gain insights into your campaigns that you might not have otherwise. For example, Salesforce advertisers have been able to boost the ROI of their campaigns significantly by leveraging all data available to them. By doing the same, you can improve your Quality Score and reduce your CPC.

Utilize the insights from your ad performance, click-through rates, and conversion data to refine your strategy continuously. Identify high-performing keywords, compelling ad copies, and well-converting landing pages. By harnessing the full potential of your data, you can make informed decisions that positively impact your Quality Score.

• Leverage Audience Insights: Use demographic and behavioural data to tailor ads to your audience. For example, if younger users dominate clicks, adjust messaging to resonate with them, increasing engagement and Quality Score.
• Analyze Conversion Paths: Use Google Ads and Analytics to identify top-performing keywords, ads, and landing pages. Focus your budget on high-converting elements to boost CTR and Quality Score.
• Optimize Bids with Automated Strategies: Apply Google Ads’ automated bidding, like Target CPA or Target ROAS, to adjust bids based on real-time data, securing optimal ad positions and improving Quality Score and CPC.

Improving your AdWords Quality Score is one of the best ways to reduce your advertising costs on Google. By following these three tips, you can improve your Quality Score and reduce your CPC. Remember to segment your ad groups for each keyword, use phrase matching to identify hidden angles in your long tail keywords, and leverage all data available to you.